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	<title>Sales Training</title>
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		<title>Settle Your Small Business Taxes With a Peer-To-Peer Loan</title>
		<link>https://arlacbe.info/archives/16</link>
		<comments>https://arlacbe.info/archives/16#comments</comments>
		<pubDate>Sun, 03 Jan 2021 17:50:39 +0000</pubDate>
		<dc:creator>dayat</dc:creator>
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		<guid isPermaLink="false">http://arlacbe.info/?p=16</guid>
		<description><![CDATA[Like the saying goes, &#8220;The only things certain in life are death and taxes.&#8221; Unfortunately, small businesses know this saying all too well. Unlike employees who look forward to their refund every April, small businesses loath the approaching spring, knowing &#8230; <a href="https://arlacbe.info/archives/16">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Like the saying goes, &#8220;The only things certain in life are death and taxes.&#8221; Unfortunately, small businesses know this saying all too well.</p>
<p>Unlike employees who look forward to their refund every April, small businesses loath the approaching spring, knowing they will have to pay Uncle Sam its share of their profits. Each year, small businesses struggling to turn a profit in an increasingly competitive business environment must pay taxes in order to keep their doors open.</p>
<p>With dwindling profit margins and tightened lending restrictions, however, many small business owners find themselves between a rock and a hard place when it comes time to pay the tax man. Although a business may have steady sales and revenue or thousands of dollars in inventory, banks and traditional lending institutions simply aren&#8217;t handing out small business loans like they were in year&#8217;s past, leaving small business owners with few funding options to pay their tax bill.</p>
<p>Thankfully, peer-to-peer lending, or social lending, has solved this growing dilemma. These modern social lending marketplaces have connected millions of borrowers with individual investors. Borrowers receive low-interest, fixed-rate loans that can be paid off in two to five years, while investors are able to benefit from decent returns in an economy with sinking bond and savings rates.</p>
<p>Thus, it&#8217;s a win-win situation for both small business owners in need of immediate funding and investors looking to make a small profit while helping others.</p>
<p>From Desperation to Exultation: One Man&#8217;s Venture into Peer-to-Peer Lending</p>
<p>John Mitchell is an Ohio-based small business owner who found himself in such a predicament just last year. As the owner of the only hardware store in a small town, John&#8217;s store flourished the first few years it was open.</p>
<p>After getting his inventory levels, pricing models, and management just right, he decided to expand his business by opening a second location in a neighboring town. John sunk all of his profits into opening his new store, which meant he was short on funds come tax time. However, knowing the success of his business, he thought he would simply get a small loan from the bank that housed his accounts and provided him with the initial loan he used to launch his business four years earlier.</p>
<p>Unfortunately, he witnessed first-hand the effect the recession has had on lending regulations as the banker he&#8217;s known for years denied his loan application. If he couldn&#8217;t get a loan there, where could he?</p>
<p>On the brink of despair, John took to the Internet to research loan options. After digging through forums and trying a few different searches, he ran across peer-to-peer lending. In less than a week after going through the quick and easy application process, he received a personal loan at a low rate for the amount he needed. A week later, John sent a check for the full amount to the IRS, and less than eight months later, he was able to pay off the loan with the profits from his new store!</p>
<p>If you are a small business owner who has found yourself in a similar circumstance, peer-to-peer lending can do the same for you as well, but how does peer-to-peer lending work?</p>
<p>How Peer-to-Peer Lending Works</p>
<p>A breakthrough product or service emerges every generation, and in the early 2000&#8242;s, the emerging breakthrough was social networking. From helping in the organization of overthrowing political regimes to staying in touch with friends and family members, social networking has had a profound effect on our daily lives. Now, it&#8217;s changing the small business financing landscape as well.</p>
<p>Peer-to-peer lending is a modern social networking solution for small businesses in search of a way of securing alternative funding. The goal of peer-to-peer lending sites, such as Prosper and Lending Club, is simply to connect individual investors with those in need of funding, and these sites are becoming an increasingly useful tool for small business owners who are unable to secure funding from traditional lenders.</p>
<p>Rather than jumping through endless hoops only to be denied by a bank, small businesses can receive funding via peer-to-peer lending in no time at all by following three simple steps:</p>
<p>Step 1: Create a Profile and Loan Listing</p>
<p>There are a myriad of peer-to-peer lending networks to choose from, so your first step is to research the best ones and create a profile and loan listing on the site you choose. The loan listing is essentially a cost-free ad that indicates the amount of money you need and your desired interest rate.</p>
<p>Step 2: Let the Bidding Process Begin</p>
<p>After your listing goes live, investors have the opportunity to begin bidding on your listing, providing you with the interest rate and loan amount they are willing to offer you. A major advantage of this bidding process is the fact that it can intensify as more and more lenders begin competing for your business.</p>
<p>When this happens, interest rates will begin dropping, potentially allowing you to obtain a much lower interest rate than you expected. It&#8217;s important to note, however, that your credit score, income, and debt-to-income ratio plays a role in the lending decision process.</p>
<p>Step 3: Funding and Paying Back the Loan</p>
<p>Another benefit of borrowing from peer-to-peer lenders is that you can accept several bids to receive your requested loan amount. For instance, if you ask for $10,000 in your loan listing to pay your business taxes, you can acquire the amount from collecting $2,000 from five different borrowers.</p>
<p>This makes it much easier for borrowers to receive the money they need. However, instead of making five separate payments, you would only make one payment, because the peer-to-peer lending site is responsible for dispersing the money to lenders until loans are repaid in full. They simply charge a small fee for this service.</p>
<p>With increased lending regulations, banks are tightening their purse strings more than ever before, making it much more difficult for small businesses to receive the funding they need to expand their business or even pay their taxes. Thankfully, peer-to-peer lending has proven to be a worthy competitor in the small business lending marketplace. If you are a small b</p>
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		<title>3 Sources Where Your Small Business Can Get A Loan Today &#8211; Yes, Even Your Small Business</title>
		<link>https://arlacbe.info/archives/15</link>
		<comments>https://arlacbe.info/archives/15#comments</comments>
		<pubDate>Sun, 03 Jan 2021 17:50:39 +0000</pubDate>
		<dc:creator>dayat</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://arlacbe.info/?p=15</guid>
		<description><![CDATA[Now, when we talk about small business loans, we mean just that &#8211; small business loans. We are not talking about a $1 million loan to purchase some commercial real estate or $500,000 to buy some investment property. We are &#8230; <a href="https://arlacbe.info/archives/15">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Now, when we talk about small business loans, we mean just that &#8211; small business loans. We are not talking about a $1 million loan to purchase some commercial real estate or $500,000 to buy some investment property. We are not talking about a $3 million credit line just to show capital on a balance sheet. And, we are not talking about a $250,000 equipment loan for a regional construction company.</p>
<p>We are talking about true small business credit &#8211; loans under $150,000. Capital amounts that the 22 million small businesses in this country could use at some point in time for working capital, to renovate their location, purchase inventory, marketing, meeting payroll, developing new products or to simply have the capital on hand to acquire and satisfy customers (what business is really about).</p>
<p>But, we have heard ad nauseam that banks are just not lending to small businesses &#8211; claiming there is too much risk in smaller firms. So, many small companies are not even applying for credit anymore out of fear of being turned down. And, as a result, we are seeing small businesses not reach for or obtaining their full potential &#8211; essentially letting profitable opportunities slip by.</p>
<p>However, just because banks don&#8217;t see the true value of small companies, that does not mean that others don&#8217;t &#8211; others who are willing to do what they can to fund your business.</p>
<p>The Benefits Of Small Business</p>
<p>There are some 22 million small businesses in the U.S. and they are quite the power house.</p>
<p>According to the Small Business and Entrepreneurship Council, small businesses;</p>
<p>Provide two-thirds of all new jobs in the nation.<br />
Contribute almost 50% to our Gross Domestic Product.<br />
Account for 97.8% of all exports. And,<br />
Create 16.5% more innovation than larger firms.<br />
All items that help make America the country that it is.</p>
<p>But, if banks think these firms are too risky, that is OK, because given the entrepreneurial spirit in this country, other financing firms (lenders) are stepping up to cover the small business loans that banks and traditional lenders will not. So now, you don&#8217;t have to be afraid of being turned down anymore.</p>
<p>3 Sources That Will Fund Your Small Business</p>
<p>1) SBA Loans: Sure, SBA loans have to go through banks &#8211; which are not lending. However, banks might not be lending for their own loan portfolios but they are lending under the SBA&#8217;s programs.</p>
<p>Did you know that over the last three years, the SBA has been growing the number and dollar amount of the under $150,000 loans they back &#8211; even given that banks (who originate these products) are not approving them?</p>
<p>From the latest SBA data;</p>
<p>In 2012, the SBA guaranteed 14,520 under $150,000 loans for a total loan amount of over $802 million. In 2014 (two years later), the SBA increase the number of these loans to 16,043 with a total volume of $955 million &#8211; with a down year in 2013.</p>
<p>Part of this increase is the fact that the SBA has reduced or waived its fees on these smaller loans. From the SBA&#8217;s website:</p>
<p>&#8220;The SBA determined to eliminate the fees on loans of $150,000 or less after conducting a review of the 7(a) Loan Program. As a result, a small business owner obtaining a $150,000 loan will save more than $2,500.&#8221;<br />
Bottom line &#8211; the SBA is actually doing what it can to fund small businesses in this country &#8211; including yours.</p>
<p>Programs to look for:</p>
<p>The 7(a) program offers nearly any business loan under the sun from working capital to commercial real estate.</p>
<p>The CDC/504 program only focuses on real estate and equipment lending. But, if your business needs either one of these under the $150,000 amount &#8211; including renovating your location &#8211; then by all means as this is a great program.</p>
<p>And, the express program &#8211; which is capped at $350,000 &#8211; is a great program. Quick and easy access to needed capital.</p>
<p>Now, for some quick benefits of SBA loans. The SBA&#8217;s guarantee does several things:</p>
<p>By capping interest rates and fees, these products tend to be cheaper in the long-run for the borrower.</p>
<p>Lower down payment requirements &#8211; meaning that you can keep more of your own money in your own business.</p>
<p>Long loan terms also allow payments on these facilities to be more affordable. Just image which loan payment would be easier to make on a $100,000 loan at 10% interest. A bank may require the loan to be repaid in 36 months &#8211; making the monthly payment $3,227. While the SBA could extend the term to 6 years (72 months) making their monthly payment $1,853. The lower the payment amount, the easier it is to cover with current cash flow, making the overall loan less risky and easier to get approved.</p>
<p>Express programs can significantly speed up funding as some traditional business loans can take months to close while those under the express programs can be funded in the matter of weeks.<br />
If you have been fearful of applying for a SBA loan, knock it off and go apply!</p>
<p>2) Alternative Lending: Alternative loans (non-bank loans) from factoring and business cash advances to revenue based loans have really picked up steam over the last 5 plus years.</p>
<p>These lenders are focused solely on small businesses and as such have created products that allow them to approve more loans to companies that traditional lenders will not touch &#8211; by not using old and outdated underwriting standards but by focusing more on technology.</p>
<p>Most alternative lenders &#8211; especially the leaders in this space &#8211; have seen their loan volumes (thus their approval rates) &#8211; increase by 150% or more year after year.</p>
<p>A couple of examples: According to the SBA, their largest lender &#8211; Wells Fargo &#8211; approved and funded just over $266 million in small business financing last year. However, OnDeck Capital, a leading revenue based lender, nearly doubled that amount over the same period. Further, CAN Capital claims to have funded over $800 million in 2013 &#8211; far out pacing even the top 100 SBA lenders combined.</p>
<p>While these loans are high-cost loans, they offer several benefits like approvals when other lenders say &#8220;no&#8221; as well as quick (in the matter of days) funding.</p>
<p>3) New Players: Peer-to-peer lending is know for its ability to match regular people who have extra money to lend with regular people who need to borrow. These loans are typically personal loans that can be used for nearly any purpose &#8211; like starting or growing a small business.</p>
<p>However, just this year, Lending Club &#8211; the leader in P2P lending &#8211; has begun to offer a true small business loan product where businesses can borrower anywhere from $15,000 to $100,000 at low rates. And, their approval and funding is not based on some standard cookie cutter formula that most businesses just do not meet but comes from regular people who listen to your story and decide for themselves the merit of your financing request.</p>
<p>Conclusion</p>
<p>Capital for your business is still available.</p>
<p>Don&#8217;t always believe what you hear. Sure, small business lending is tight &#8211; when comp</p>
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		<title>Best Small Business Tips and Ideas</title>
		<link>https://arlacbe.info/archives/14</link>
		<comments>https://arlacbe.info/archives/14#comments</comments>
		<pubDate>Sun, 03 Jan 2021 17:50:38 +0000</pubDate>
		<dc:creator>dayat</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://arlacbe.info/?p=14</guid>
		<description><![CDATA[Deciding to start a business can be one of the most exhilarating decisions you make in your life. We are living in a world wherever everyone wants to make extra money and add to his income. Most people have achieved &#8230; <a href="https://arlacbe.info/archives/14">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Deciding to start a business can be one of the most exhilarating decisions you make in your life. We are living in a world wherever everyone wants to make extra money and add to his income. Most people have achieved this by acquiring great business ideas. When one starts up a company, he must be ready to meet competition. It is important to note that you would not need to become rich or popular to succeed in business but have to think smartly. But there are a lot of moving parts and many different elements to consider.</p>
<p>10 basic tips essential to start a business successfully.</p>
<p>Tip 1: Get inspired and Love your idea</p>
<p>Every business begins with an idea you may have imagined of opening your own business for years, or motivation may have hit you suddenly. Nevertheless of the source, the first step of starting your own business is coming up with a business idea. And as important as your idea, you must in love with the idea.</p>
<p>Tip 2: Do Your Research / learn everything about the business</p>
<p>You&#8217;ve recognized your big idea, now it&#8217;s time to balance it with the reality. Are you truly ready to start a business? Answer the questions below and see what you need to prepare yourself for business. For a small business succeed it must fulfill a need, solve a problem or offer something the market wants.</p>
<p>You can identify this need in many ways by doing research, focus groups, and even trial and error.</p>
<p>As you search the market, some of the questions can be:</p>
<p>• Is there a need for your anticipated services or products?<br />
• Who needs it? (Target Costumers)<br />
• Are there other companies offering similar services or products right now?<br />
• How is the competition?<br />
• Can or how will your business fit into the market?</p>
<p>Tip 3: Make a Business Plan</p>
<p>You need a business plan in order to make your business idea a reality. If you expect to seek monetary support from an investor or financial organization, a formal written business plan is a must.</p>
<p>Even if you don&#8217;t need monetary support, a simple business plan can give you precision about what you hope to accomplish and how you plan to do it.</p>
<p>In overall, your business plan should summary your business goals and the inspiration behind them, as well as your plan for realization of your goals in terms of marketing and funding.</p>
<p>Tip 4: Planning Finances</p>
<p>Opening a small business doesn&#8217;t have to involve a lot of money, but it will involve some investment.</p>
<p>There are a number of methods you can fund your small business:</p>
<p>• With Small business grants<br />
• By Financing<br />
• With Small business loans<br />
• Or Angel investors</p>
<p>You can also attempt to get your business off the ground by bootstrapping, using as little capital as necessary to start your business.</p>
<p>Tip 5: Business Structure</p>
<p>Your small business can be an individual ownership, a partnership, a limited liability company (LLC) or a corporation. The business structure you might choose will impact in many factors from your business name, to liability, and how you file your taxes.</p>
<p>You can choose an initial business structure, and with time re-evaluate and change your structure as your business grows and needs to be changed.</p>
<p>Tip 6: The Business Name</p>
<p>The name you choose plays a role in almost every aspect of your business, so you want it to be a good one. Make sure you think through all of the possible consequences as you explore your options and select your business name.</p>
<p>Once you have selected a name, there is the need to check if it&#8217;s trademarked, currently in use and if stills free you will need to register it. A individual proprietor must register their business name with either their state or county clerk. Corporations, LLC, or limited corporations usually register their business name when the creation paperwork is filed.</p>
<p>These days you need to have a website, so please don&#8217;t forget to register your domain name once you have selected your business name. The best domains and more valuable online are the ones ending with .com.</p>
<p>Tip 7: Licenses and Permits</p>
<p>There are a range of small business licenses and permits that may apply to your situation, depending on the type of business you are starting and where you are placed. You will need to inquiry what licenses and permits apply to your business during the initial process.</p>
<p>Tip 8: The Business Location</p>
<p>Setting up your place to work is essential for the operation of your business, whether you will have a home office, a shared or private office space, or a retail location. You will need to reflect about your place, equipment, and overall setup, and make sure your business place works for the kind of business you will be doing.</p>
<p>Tip 9: Accounting System</p>
<p>One of the most essential systems for a small business is an accounting system. Your accounting system is essential in order to build and manage your budget, set your charges, conduct business with others, and file your taxes. You can set up your accounting system by your own, or hire an accountant to take away some of the work.</p>
<p>Tip 10: Promote Your Small Business</p>
<p>As soon your business is up and running, you need to start attracting customers. You&#8217;ll want to initiate with the essentials by writing a single selling offer and building a marketing plan. Explore as many small business marketing ideas as you can so you to choose how to promote your business most successfully. Completed these business start-up actions, you will have all of the most important small business bases protected, and be prepared for small business success.</p>
<p>15 Business Ideas to Generate Extra Income</p>
<p>If you want or need to start a side job because you still need to wait a little bit longer to start your own business, here are 15 suggestions for you.</p>
<p>1. Make money Blogging</p>
<p>If you enjoy writing, find a theme you&#8217;re passionate about and start a blog dedicated to covering that theme and anything else interesting you enjoy to talk about. All you need is a laptop, some time, and inspiration to consistently write. It can start as a hobby and turn into a business over time. Creating a blog is free, but if you want to look professional it can cost less than $ 12 per month.</p>
<p>2. Buying or selling on eBay</p>
<p>Thanks to internet there are more opportunities to make money than ever to buy and resell products for extra money. There are lots of people buy at a discount and resell them on eBay for profit.</p>
<p>3. Freelance writing</p>
<p>If you&#8217;re great with words, you might be capable to find some work as an online freelancer. A variety of publications need online content in the form of product, stories, service descriptions, and reports, and if you have the talent and ability, you could easily be the one to create them. Luckily, all you need is a computer and Internet connection to get started. You can start here freelancer.com</p>
<p>4. Social media expert</p>
<p>Now a day almost everyone uses Facebook, Twitter, and Pinterest, but did you know that many companies are willing to compensate people to support them managing their social media accounts and sometimes you can do it part-time from home. If this appeals you, to find social media jobs you can start by writing companies with a social media presence and visiting sites like Elance.com for opportunities.</p>
<p>5. Proofreading and editing</p>
<p>Do you have strong English skills and outstanding grammar? You may have chances to work as a proof-reader from home. Marketing for this can be hard; seek out those who might actually be able to use your services and advertise directly to them.</p>
<p>6. Virtual assistant</p>
<p>Many companies and individual professionals like having someone who can check and answer their email, organize task lists for them, someone who can update their calendars, and perform other administrative tasks, with minimal communication. The best of being a virtual assistant is that you can offer this service from home with a good Internet connection.</p>
<p>7. Website design</p>
<p>If you know a little bit about web design you can approach small businesses in your community, as they could use a very basic web presence to tell others about their business. These businesses usually don&#8217;t have a large budget for websites and create a great yet simple website is for you, get a bunch of clients from your local community, create sites for them, and maintains them for a small fee. You can easily get enough businesses to have a nice side business of your own with a low investment.</p>
<p>8. Affiliate marketing</p>
<p>Certain types of online businesses will pay you to promote their products and encourage sales. If you&#8217;re interested in learning more, check out affiliate marketing programs such as Click-bank, Commission Junction, and these websites are trustworthy and you can earn money by posting their products in your blog, website or Facebook. The secret of online business is all knowing targeting the right public and marketing efficiently. It can be overwhelming with all the information available online as more than 50% of the information is just a waste of time.</p>
<p>9. Become a business or life coach</p>
<p>If you are a good speaker and passionate about the business world and able to inspire and encourage others in a unique way, you could marketing your services as a business or even a life coach. Take your passion and expertise to the next level giving advice and suggest actionable steps people can take to progress their professional and private lives.</p>
<p>10. Start a resume writing service</p>
<p>If you&#8217;re excellent at writing remarkable resumes that in the end result in people getting the job, contemplate advertising those services. Most of your work will spin around writing, editing, designing, and proofreading, so you will only need few supplies outside of your computer and basic software to get started.</p>
<p>11. App Developer</p>
<p>Web app development is the creation of application programs that reside on remote servers and are delivered to the user&#8217;s device over the Internet. Now a day you can do apps with software&#8217;s you don&#8217;t really need to be a weirdo to do it, you can be an app developer for Facebook for instance and of course you can do it part-time and home based.</p>
<p>12. Business Consultant</p>
<p>If you are high organized and skilled being a good problem solver this job is for you. Companies bring Business Consultant to identify their problems, provide solutions and optimize companies. The only investments are your skills.</p>
<p>13. Data Entry Service</p>
<p>Many companies and online businesses require some type of manual information tracking, creating a vast amount of data entry work. Although there are many work-at-home scams related with data entry work, there are a lot of genuine chances available for genuine data entry businesses. If you are an excellent typist with an eye for detail, a data entry business is a great idea for you.</p>
<p>14. Freelance Writer</p>
<p>If you have the skill to write and inform people in a certain area, you can write small books or guides and sell them online, the biggest books platform is Amazon.com, where you can display your books for free and when they are sold, you will receive a percentage from the selling. Payments are made every month depending on your sales. Investment is only your time to write and imagination.</p>
<p>15. Internet Researcher</p>
<p>The Internet provides a vast amount of information. If you can quickly and efficiently navigate through that wealth of information, and essentially find a needle in a haystack, you can create a very successful business as an Internet researcher. Search for this kind of job online or about a company which is looking for this of service.</p>
<p>I give you only a glimpse what you could do, and these are just a few ideas, but many ideas were left behind.</p>
<p>First of all I advise you to think what you like to do as a hobby or in your free time, why don&#8217;t you make profit from what you are doing already?</p>
<p>You have the world as your disposal, but for a business to work out the first thing from all things is, it doesn&#8217;t matter what you intent to do, but you have to love it. If you love what you do it doesn&#8217;t feel like a job, you will be doing it with joy and this way you will be successful.</p>
<p>There are some side business opportunities that have grown more common in the past few years. And thanks to internet you have much more opportunities, ideas and help to develop your business.</p>
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		<title>Social Media for Small Businesses</title>
		<link>https://arlacbe.info/archives/13</link>
		<comments>https://arlacbe.info/archives/13#comments</comments>
		<pubDate>Sun, 03 Jan 2021 17:50:37 +0000</pubDate>
		<dc:creator>dayat</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://arlacbe.info/?p=13</guid>
		<description><![CDATA[Social media has become an integral part of our day-to-day lives. Businesses of all size and shapes have started making the most of available mediums. Today we will try to anatomize tips on social media for small businesses. There are &#8230; <a href="https://arlacbe.info/archives/13">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Social media has become an integral part of our day-to-day lives. Businesses of all size and shapes have started making the most of available mediums. Today we will try to anatomize tips on social media for small businesses. There are a plethora of small businesses eyeing social medium to promote their business/services. However, majorly these small businesses are failing or not being able to make optimum use of social media for their business growth. There are many theories and strategies on how to effectively use social media for established brands, but the topic social media for small businesses is seldom addressed. According to Digital state of eMarketing India 2017 Octane Research:</p>
<p>60% small businesses promote their business on social media. 50% focus on SEO and 35% use multichannel marketing funnel.<br />
70% small businesses consider content strategy as their primary marketing activity.<br />
52% business owners are using social media as to efficiently address customer engagement.<br />
More than 20% of business owners said that they are making 50% plus profit using social media.</p>
<p>The primary reasons for the low turnout are uncertainty on an application of social media, calculating return on investment and persuade employees/stakeholders to clinch social media. Hence it is important to address the elephant in the room and analyze how beneficial is Social media for small businesses.</p>
<p>Social media for small businesses is a great way for emerging businesses to generate lead and build a reputation. If regularly updated, social media can deliver more results as compared to traditional mediums. Social media for small businesses gives brands an edge of control over the content that they want to post. Also, since social media is a two-way dialogue process, it helps businesses to instantly identify what is benefitting them. Social media for small businesses also helps generate Word of Mouth, which is one of the best tools for emerging businesses.</p>
<p>Social Media for small businesses | 10 Tips to effectively use Social Media</p>
<p>Define your Target Audience<br />
The first and foremost important part that small businesses should focus on is to define their target audience. This helps small businesses to device their social media strategy accordingly. The target audience should be defined basis age group, sex, location, users&#8217; online behaviors, their likes, interests, and preferences. For niche products, business owners can even target users based on their birthdays, anniversaries and important milestone. Audience targeting plays a very crucial role in the outcome of the results. For e.g.: a local shop selling footwear should not target users with interest in entertainment. The shop definitely won&#8217;t get the desired results.</p>
<p>Set achievable goals<br />
Overnight success is a myth. Small businesses must understand this basic fact. Generally, when a new business starts selling on social media, there is palpable excitement is achieving more than set targeted sales. Businesses need to set goals which are upwards and forward. To achieve enormous goals, small businesses start updating social feed with multiple updates in shorter duration. This leads to user&#8217;s disinterest in the product/service. The set goals should be in sync with brand&#8217;s core capabilities and expertise. For e.g.: if a business is into selling shoes, they shouldn&#8217;t set a goal to repair maximum shoes in their area.</p>
<p>Choose the right medium<br />
By now everyone knows, social media is for free. Even paid campaigns can be conducted at a relatively low cost as compared to traditional mediums. It is in this scenario, that we often see small businesses jumping the bandwagon and creating profiles on all the available platforms. Creating social profile doesn&#8217;t hamper brand image, but aggressively promoting a brand on wrong platforms can lead to brand losing its potential customers. Hence it is advisable for SME&#8217;s to first identify the right platform through which they can maximize their business. For e.g.: If a shoe selling brand tries to aggressively sell on LinkedIn, they won&#8217;t get a plausible response as compared to promotions on Facebook/Instagram.</p>
<p>Promote your core product/services<br />
Since each and every business is riding in the social media wave, it is important for a them to promote their core product/services. Nowadays, we see a lot of businesses promoting their services as well as promoting peripheral products/services, which revolves around their core product/services. Majority of the times, this SME&#8217;s doesn&#8217;t have capabilities to fulfill a requirement, which can lead to a bad word of mouth for their business on social media platforms. Let us go back to our example; if a shoe seller is trying to aggressively promote socks instead of shoes, it is not going to benefit the business in the long run.</p>
<p>Create quality content<br />
Now that we have covered the topics of identifying the target audience, setting achievable goals, choosing the right medium and promoting the right product/services let us now take a look at the type of content a business should promote on their social pages. A business should always focus on creating good quality content rather than not-good quantity content. Even if the business updates their page once in a day as long as it is relevant to their business, advocates about its core products send across a clear message it is considered as a good quality content. Antagonistically, if a business posts multiple updates which aren&#8217;t even relevant to the business&#8217;s products and services leads to users considering the business as fake/spam. Also, new businesses should try and refrain from promoting other businesses on their social platforms initially.</p>
<p>Create a content calendar<br />
Making a small business successful on social platforms is no small task. It takes a lot of efforts for the businesses to keep up their conversion ratio. One such effort is to create a content calendar. Small businesses must anticipate important events and create a content calendar accordingly. Ideally, a content calendar must be planned a month in advance but an even weekly content calendar is highly recommended. This helps businesses to avoid any last minute hassles, strategize much more effectively and it also helps in creating curiosity amongst its loyal fans/customers.</p>
<p>Test and re-test<br />
Social media is highly unpredictable. The content a business posts today, might not work for tomorrow. Hence, small businesses must always test their content before publishing it on their pages. Testing content also applies to the platform a small business chooses to promote. Small business owners must always don the consumer&#8217;s hat before posting about any product feature, updates, schemes or offers. A consumer&#8217;s perspective is the key when testing the content that has to be uploaded.</p>
<p>Look for inspiration<br />
Small businesses must always look for inspiration from a competitor who is successful in the same category. Copy pasting competitors idea or content is not the answer. Small businesses must look for the kind of content its competitors are putting up and derive their own strategies subsequently. Inspiring content/stories always make a business to strive to create their own content that is appreciated by one and all. It helps in increasing brand consideration, brand visibility thereby increasing conversions for the business.</p>
<p>Calculate ROI<br />
Even a small promotional budget is not justifiable if there is no mechanism to calculate its return on investment. It is more important in case of small businesses. It is very important for a small business to keep a tab on the budgets allocated to any promotions and the subsequent ROI related to it. If a certain promotion is not doing well or the business is not getting desired results, the brand custodian can always look for other platforms to generate quality conversions.</p>
<p>Analyze and Re-strategize<br />
There can be umpteen instances where a particular campaign/promotion might not work for a business. That doesn&#8217;t mean that the promotion is wrong or the product/service is not good. Doing an analysis of the campaign is as important as setting the objective. This helps the business to formulate their upcoming strategies in more effective ways. At the end of every campaign, brands must note down the learning&#8217;s from that campaign and identify if the content/idea was appreciated by their fans or not. This helps businesses to skip the non-performing updates from future communications.</p>
<p>Final Thoughts</p>
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		<title>Small Business Loans With A Poor Credit Score</title>
		<link>https://arlacbe.info/archives/12</link>
		<comments>https://arlacbe.info/archives/12#comments</comments>
		<pubDate>Sun, 03 Jan 2021 17:50:27 +0000</pubDate>
		<dc:creator>dayat</dc:creator>
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		<description><![CDATA[Many small business owners struggle with obtaining business finance, and there is absolutely nothing unusual about this. Getting a business loan for small businesses, such as retailers, restaurants, garages and so on, is not as simple as one would think &#8230; <a href="https://arlacbe.info/archives/12">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Many small business owners struggle with obtaining business finance, and there is absolutely nothing unusual about this. Getting a business loan for small businesses, such as retailers, restaurants, garages and so on, is not as simple as one would think from the bank.</p>
<p>This is not to say however, that getting a business loan is not possible. It all depends on where one goes looking for the loan. Typically, there are two primary options that business owners have, approaching their local banks and going to a private funder or lender.</p>
<p>Banks and small business loans</p>
<p>Banks look at applications for small business loans from their perspective and their perspective is determined by their criteria. When we speak of criteria, there are numerous criteria and these are all non-flexible as well as stringent.</p>
<p>Typically, banks require high credit scores, which should be around about 700 or over. If a business applying for a loan with the bank lacks excellent credit, their application will be rejected simply based on that one criteria. In conclusion to banks and credit scores, business funding with bad credit with a bank is not a possibility.</p>
<p>This is not to say that there are not a number of other criteria, which banks follow carefully and take equally seriously as well. The criteria of banks have been established over the decades based on shared experience, and these criteria are across the board.</p>
<p>As is generally acknowledged, banks are not very keen on funding small business loans. The reasons for this are many and one of the primary reasons is that, small businesses are considered to be high risk investments from the banks perspective and experience.</p>
<p>Private funders and small business loans</p>
<p>With a private lender the situation is completely different from what a business owner will experience with a bank. Private lenders have a completely different list of criteria to provide cash advance for business owners.</p>
<p>As private lenders primarily offer MCA (Merchant Cash Advances), the criteria for these is simple. An MCA loan is an unsecured loan, and does not require high credit scores either. As a result it&#8217;s easy to qualify for this kind of funding.</p>
<p>However, many a small business owners don&#8217;t look upon MCAs from a friendly perspective, and they do have their reasons. The interest rates are higher than traditional bank loans, and most business owners want low interest rates.</p>
<p>The point with MCAs is however not to compete with bank financing, as they are both in quite different arenas. Apart from the fact that they are both financing for businesses, the entire process, requirements, features and all other details related to the funding are completely different.</p>
<p>With an MCA loan the question how to qualify for small business loans does not really apply. Only in very few cases are small businesses turned away by private lenders. Generally, most businesses receive the funding they require for their business.</p>
<p>MCA loans V/S bank loans</p>
<p>Merchant cash advances or MCA in short are generally accompanied with high interest rates. Far higher than what the bank provides, and the reason for this is these are unsecured short term loans.</p>
<p>There are many businesses who would never qualify for a traditional bank loan, regardless of how badly they need it or want it. If their credit scores are low, or if they are unable to provide the collateral the banks require their applications will be rejected. This is not to say that there are not a lot of other grounds on which small business loan applications are not declined by banks. Also, banks are under not obligation to provide funding to those they choose not to. This leaves many small business with no other option.</p>
<p>For an MCA loan a business requires nothing much in the way of credit scores and collateral. The basic criteria for an MCA loan is mentioned here, as follows. The business should be at least 12 months old and a running business. The owner of the business should not be in active bankruptcy at the time of the loan application. Finally, the gross income of the business needs to be at least $10 thousand a month.</p>
<p>The easy criteria makes it simple to obtain an MCA, and the drawbacks are definitely the interest rates and the duration for some business owners. However, those who capitalize on such business funding are those business who either have no choice, or those who require quick business loans. Some of the advantages are the processing time frames, which can be as little as a couple of days.</p>
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		<title>Comprehensive Crisis Management Training Programs</title>
		<link>https://arlacbe.info/archives/22</link>
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		<pubDate>Mon, 18 Feb 2019 19:40:54 +0000</pubDate>
		<dc:creator>dayat</dc:creator>
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